Until we are arranging the party ourselves, we can’t comprehend the excitement and agony of the person arranging it. The fun of a party can spoil for messy decor, insufficient arrangements, low quality food, wrong party rentals in Chicago and other reasons.
The cost of that share is determined by the market's perceived value of that share.
Then, it is a simple matter of trying to choose the stocks that are going to earn you the most money. The SEC doesn't sanction these stocks so they don't spend effort validating the claims and controlling information about the penny stock companies.